CHEMI & COTEX Industries introduces the new pack for Whitedent toothpastes

By our Correspont
Dar es Salaam 1st December, 2012:
Chemi and Cotex Industries Ltd has a  great pleasure to introduce its new packs for its Superbrand Whitedent toothpaste to its customers and all Tanzanians.

Speaking on the introduction of the new pack, Chemi & Cotex Managing Director Mr Lakshmi Narayan Rathi said the Company has been continously giving better services and products to their consumers and have changed their toothpaste packaging after almost three years.This packaging is modern, classy and clean so as to give a new look and feel,without moving away from the basic design elements of the previous pack.

He added that, they value their consumers and in addition to the new package,In their family packs of 110gms and above they will also give a free toothbrush(New) in Herbal and gel variants which is almost 60% more expensive than the previously given toothbrush.

Whitedent constantly strives to provide a healthy environment by emphasizing on participating in activities that will give their stakeholders a reason to smile. Amongst the many activities that Whitedent engage in, they have conducted education programmes on Oral Hygiene in over 1000 schools in Tanzania since 2003.
To add, Whitedent sponsors free dental check ups, exercise book covers with Oral care tips , sampling in schools to educate and create awareness on Oral care.

Furthermore, they are also participating in an Oral Care Health Week from 29th November, 2012. They sponsored Dentist visits in Temeke District in two Primary schools, Lionness Miburani Primary school and Umoja primary school where free oral checkup and care education will be imparted to school students and their parents. Whitedent will start with these two primary schools, and evaluate the success rate with the the hope of continuing with other schools in Tanzania.

Whitedent with its constant efforts, hopes to look forward to Healthy teeth happy smiles for all in the  family around the country.