*Golden Globe and Emmy award-winning actress returns for
another adventure in her latest Emirates product campaign
Dar
esSalaam, Tanzania,
6 October 2016
HOLLYWOOD actress, director and producer Jennifer Aniston
makes a return to the Emirates A380, and makes a new friend, in a new global
digital and TV advertising campaign for the world’s best airline*.
The ad builds on the success of the first Emirates-Jennifer Aniston ad
launched last year, a much talked-about campaign which quickly went viral.
In a similar vein to the first
light-hearted TVC, the Golden Globe and Emmy award-winning actress brings her
distinctive personality, classic style, and a touch of humour, to showcase the
A380. In the ad, Jennifer befriends Cooper, a feisty young boy who she finds
playing in her Private Suite in the Emirates First Class cabin, while she was
freshening up in the Shower Spa. The two strike up a conversation and build
rapport, as they stroll through Emirates’ Business Class cabin and Onboard
Lounge. Sitting on the stairs between the lower and upper decks of the
aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of
‘this plane’, pointing to his model Emirates A380 aircraft. In Economy Class,
Cooper is finally reunited with his surprised parents where Jennifer chooses to
remain and enjoy Emirates’ ice inflight entertainment system with
Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite,
having exchanged places with the Hollywood star.
Boutros Boutros, Emirates’ Divisional
Senior Vice President, Corporate Communications, Marketing & Brand
explained: “A year ago, when we launched our first ad featuring Jennifer
Aniston, we were overwhelmed by what a social phenomenon it became. The humour
resonated with audiences around the world, and the ad was viewed by millions of
people, generating thousands of conversations. Fans of both Emirates and
Jennifer loved her effortless charm and humour, and enjoyed a story that
deviated from traditional airline advertising.
“We were overrun with requests to see
Jennifer again. She has an enduring, universal appeal that is at once
sophisticated, but also down to earth – a great match for our brand. This new
ad perfectly captures the fun, spontaneity and glamour of flying on Emirates,
and we are confident audiences will find it as memorable as the first.”
The TVC was directed by industry veteran and Oscar-nominee Bryan
Buckley, who is acclaimed for his numerous Super Bowl ads. The script and
creative concept was
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