Viewers are questioning the authenticity of Celebrity Big Brother after a crew member was spotted in the house prompting contestants during a task.
The public have always been led to believed that both contestants in Big Brother and the celebrity version of the show have zero contact with the outside world during their time in the house.
However that illusion has since been shattered after an eagle-eyed viewer spotted a member of the show's production team holding cue cards for the contestants during Sunday's Big Brother's Bit On The Side.
They're behind you! A Celebrity Big Brother crew member was spotted in the house by viewers during Sunday's spin-off series Big Brother's Bit On The Side
As host Iain Lee presented the show, while watching the task from behind a mirror, a woman could be seen wearing a T-shirt clearly labelled 'crew' on the back.
The show staffer was seen as former Made in Chelsea star Ollie Locke performed a reality show style skit with The Only Way Is Essex's Sam Faiers in which he declared his love for her.
The staffer held up the 'story-line' cards as they performed the routine on stage for the other housemates.
Judged by Jim Davidson, Luisa Zissman and Linda Nolan, the rest of the group also had to show off their skills in front of their co-stars.
A Big Brother spokesman explained to MailOnline: 'Sometimes members of the task team enter the Big Brother house but they do not communicate with housemates.
No contact allowed: As host Iain Lee presented the segment, a person wearing a T-shirt clearly labelled 'crew' on the back could be seen
'Ollie and Sam were taking part in an improvised reality scene and as part of this they were provided with surprise story lines to react to on chalk boards by a member of the task team.'
Convenient explanations aside, it does bring into question exactly how much contact the production team have with the contestants.
One viewer named Emily Taylor tweeted: 'Crew member on Big Brother telling them what to do #totallyruinedit #cbb'.
While Alexander Robertson added: 'Ollie is a docile twonk! He cant even perform a two minute skit without bb crew prompting him.'
Helping hand: A Big Brother spokesman told the MailOnline: 'Sometimes members of the task team enter the Big Brother house but they do not communicate with housemates.
Not so improvised: Ollie and Sam were taking part in a scene in which they were 'provided with surprise story lines to react to on chalk boards
The backlash continued. A fan, who tweets as Joshlarr, said: 'Hang on, there's a crew member INSIDE the #cbb house! That's just spoiled it a bit tbh... @bbuk'.
After Whaleydaly commented: 'Much sad to see the crew member giving many prompts in the cbb house. #cbb #FAKE'
This isn't the first time one of the programme's rules has been broken, as Sam was allowed contact with an OK magazine journalist. Despite being inside the house, she submitted her weekly column for the publication on time.
Channel Five and OK! are both owned by publishing and television group Northern & Shell.
And show bosses granted the boutique owner permission to talk to one of the publication's editorial team to discuss her experiences in the house for her weekly column.
Day job: The task saw the former Made in Chelsea regular propose to Sam after declaring his love for her
This year's housemates have arguably been among the most scandalous, with thanks to Blue's Lee Ryan and his love triangle with Jasmine Waltz and Casey Batchelor.
Evictee Jasmine was tuning into the show on Tuesday night to spy on Lee Ryan, and his increasingly flirty exchanges with the brunette.
Jasmine appeared at first to encourage Casey to think about her reputation, tweeting: 'My gwad the desperation... Have some pride for yourself'.
Obviously angered by the busty model's moves on her man, the Hollywood actress continued to express her rage, indicating she wanted to tell her off personally:
'NO Casey!! He doesn't want to drink with you and he doesn't want your snagle teeth on his d**k and he doesn't care your horny #Uneedasmack'.
Celebrity Big Brother continues on Channel 5 at 9pm on Wednesday.
Critics: Judged by Jim Davidson, Luisa Zissman and Linda Nolan, the rest of the group also had to show off their skills
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